How do you factor company reputation into your job decision?

How do you factor company reputation into your job decision?

Part of your job search should be finding out company reputation from current and former employees, vendors and customers.  What’s it like to work at company X?

Who should I ask?

Ex-employees online reviews:  Who has an axe to grind?

Glassdoor, SimplyHired and Indeed has employer reviews

Three examples of divergent opinion at a single, mid-sized (1500+ employees) Information Security firm.  

Germany SE:  Likes firm, likes boss, like products

Los Angeles, ex-cisco guy:  HATE IT!  Get me outta here!

Toronto Sales Engineer:  crushing quota @ 300%, love the job, love the boss.  Staying put

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