Our client is one of the world’s leading audiovisual (AV) integration and managed services providers. Following the acquisition of a Canadian regional reseller, the organization initiated a strategic expansion of its management, sales, and technical teams across Canada.
J. Patrick was engaged to support multiple executive and technical searches nationwide. Over a 6-month period, we successfully placed key roles across leadership, sales, engineering, and project delivery functions.
Placed Positions
1. General Manager – Canada Business Unit (Toronto)
The General Manager holds full P&L responsibility for the Canadian region. Both sales and operations teams report directly into this role.
Key Responsibilities:
- Oversee all Canadian business operations
- Collaborate with National Sales leadership to expand regional presence
- Drive operational performance metrics and business growth
- Lead strategic planning for market expansion
2. National Sales Manager – Toronto
This role is responsible for building and leading a high-performing sales organization across Canada.
Key Requirements:
- Strong leadership experience in AV integration firms
- Background in managed services sales
- Deep understanding of Canadian AV/UC market
- Proven ability to expand market share and build sales teams
3. Pre-Sales Design Engineer – Toronto
A highly technical role focused on designing complex, fully integrated AV solutions for both public and private sector environments.
Key Requirements:
- Expertise in AV technologies including Polycom, Crestron, Extron, BiAmp, AMX
- CTS and CTS-D certifications (InfoComm) preferred
- Strong solution design and system architecture skills
- Ability to support sales teams with technical proposals
4. Sales Executive – Ottawa
This is a new business development (hunter) role focused on driving revenue through enterprise AV and UC solutions.
Key Requirements:
- Experience selling AV hardware and videoconferencing systems
- Strong managed services sales background
- Proven track record in new business acquisition
- Ability to engage private and public sector clients
5. Project Manager – Toronto & Montreal
Responsible for end-to-end project delivery of AV integration solutions across multiple client environments.
Key Responsibilities:
- Define and manage project objectives and timelines
- Ensure delivery within scope and budget
- Coordinate with technical and sales teams
- Maintain strong client and stakeholder communication
Key Requirements:
- Experience in AV integration project management
- Strong budgeting and scheduling capabilities
- Excellent communication and coordination skills